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Bloomsburg University American Marketing Association Team Places Third at Regional Competition

Bloomsburg, PA (11/08/2021) — Bloomsburg University of Pennsylvania students from the Zeigler College of Business captured third place at the American Marketing Association (AMA) Regional Case Competition at Johns Hopkins University in October.

The BU AMA team was comprised of Anthony Zola, Kristen Bennett, Angela Hart, and Hallie Zulkoski.

"Our AMA students showed remarkable determination to stay focused and compete in such an environment," said Thomas Tanner, associate professor of marketing and a BU Gillespie Faculty Fellow.

The JHU Case Competition is an annual conference that attracts teams from throughout the eastern U.S. This year, the competition was virtual and focused on the topic of "Marketing for the Media and Entertainment Industries." Students were challenged to find new target markets and create marketing strategies to increase the customer lifetime value for current subscribers of a startup streaming service provider.

Other schools represented at the JHU Case Competition included University of Illinois, St. Edward's University, Georgia State University, University of North Carolina at Greensboro, Indiana State University and Johns Hopkins University.

Bloomsburg University is one of 14 universities in Pennsylvania's State System of Higher Education. The university serves approximately 7,600 students, offering comprehensive programs of study in the colleges of Education, Business, Liberal Arts and Science and Technology.